Introducing: Ulrich Lang New York Fragrances

Ulrich Lang New York Fragrances was created in 2002 when former L'Oreal Executive, Ulrich Lang partnered with longtime friend, Britt Biegelsen. The pair worked together in the art publishing arena in New York City.

Contemporary photography has inspired the development and packaging of each fragrance in Ulrich Lang New York's product line. Each fragrance is composed of eclectic notes that artfully balance simplicity with sophistication.

Today, the pair has successfully launched a line of niche fragrances that are distributed through select retailers worldwide. (So - naturally - w
e're ecstatic to have these wonderful scents in store and online!)

The Fragrances

Anvers by Ulrich LangPhoto by Martin Scott Powell

Fresh, provocative and embracing.

Anvers is a fusion of fresh aromatics and provocative spices, classic florals with modern leather notes, bracing woods and Warm ambers.

Top: Bergamot, Lime, Tangerine, Sage, Mint, Basil
Heart: Violet, Jasmine And Geranium Leaves, Sesame, Honey
Base: Leather, Moss, Sheer Ambers, Precious Woods, Guava

Gallerist Roger Szmulewicz has been the face of Ulrich Lang New York’s fragrance Anvers since 2003.

His gallery, Fifty One Fine Art in Antwerp (French: Anvers) is one of the leading galleries for photography worldwide.

Roger Szmulewicz photographed for Ulrich Lang New York by Erik Swain.



Lightscape by Ulrich Lang

Photo by Martin Scott Powell

Casual, addictive and versatile.

Lightscape explores the interplay between the bold freshness of galbanum and Sicilian lemon against the delicate refinement of violet

Lightscape - photo by Elspeth Diederix

Top: Galbanum, Sicilian Lemon, Violet Leaves
Heart: Iris, Rose, Violet Flower, Cyclamen, Cedarwood
Base: Ambergis, Tonka Bean, Cashmere Wood, Musk, Ambrette Seeds 

Elspeth Diederix is an award-winning visual artist who uses photography to register her sculptural ideas. She created the visual for Ulrich Lang New York’s Lightscape. Diederix’s luminous interpretation perfectly complements Lightscape’s airy fragrance.  


 Apsu by Ulrich Lang

Minimalist, directional, clean and inviting.

was developed with the concept of uniting minimalism with freshness. The result is a nod to a simpler lifestyle — a contrast to today’s complex world.

Top: Crunchy Greens, Cilantro, Violet Leaves, Bergamot
Heart: White Tea, Dewy Jasmine Petals, Water Lily, Pimento Berries, Iris
Base: White Musk, Cedar Wood, Amber, Frankincense 

The visual for Apsu is a simple palm leaf (by New York photographer, Matthew Porter) showcasing the beauty of nature while the name Apsu (in mythology used for “fresh water”) hints to the watery notes found in its composition.


Shop the beautiful collection online or instore now!